Investing in Russell. Investing in Promise.

Building wealth, preserving community, and creating opportunities in the Russell Neighborhood.

Sign the Russell Partnership Pledge

By the Numbers: Russell’s Rising Impact

Investing in People & Places of Russell, Louisville

$3.5M

invested in local businesses

150+

homes repaired

120

Scholarship Recipients

30

Resident Stories Archived

Meet the People of Russell

Our residents are the heart of our community. Hear their stories of resilience, success, and promise.
Brooklyn Simmons
Barone LLC.
Annette Black
Biffco Enterprises Ltd.
Jenny Wilson
Barone LLC.
Ronald Richards
Abstergo Ltd.
Eleanor Pena
Big Kahuna Burger Ltd.

People First: Russell’s Greatest Asset

Russell residents lead every decision — from board seats to street designs. Through workgroups, storytelling, and the Partnership Pledge, we’re co-creating a future where Black families thrive.
Resident-Led Workgroups
Community Ownership Models
Arts as Activism

Placekeeping, Not Just Placemaking

Every brick laid and business launched follows one rule: Russell’s history stays rooted here. From anti-displacement grants to cultural hubs, we’re investing in spaces that honor the past while building wealth for the future.

Local Success Stories

Get inspired by the journeys of entrepreneurs who have grown their businesses with support from Russell: A Place of Promise programs
After joining the Small Business Accelerator, I gained the skills and support I needed to grow my café and take it to the next level. The program provided resources, expert advice, and a network of fellow entrepreneurs that helped me feel confident in my decisions. I expanded my menu, attracted more customers, and connected with others who share my passion for building a stronger community.
Jane Doe
Sweet Treats Bakery

Local Success Stories

Get inspired by the journeys of entrepreneurs who have grown their businesses with support from Russell: A Place of Promise programs
After joining the Small Business Accelerator, I gained the skills and support I needed to grow my café and take it to the next level. The program provided resources, expert advice, and a network of fellow entrepreneurs that helped me feel confident in my decisions. I expanded my menu, attracted more customers, and connected with others who share my passion for building a stronger community.
Jane Doe
Sweet Treats Bakery

Local Success Stories

Get inspired by the journeys of entrepreneurs who have grown their businesses with support from Russell: A Place of Promise programs
After joining the Small Business Accelerator, I gained the skills and support I needed to grow my café and take it to the next level. The program provided resources, expert advice, and a network of fellow entrepreneurs that helped me feel confident in my decisions. I expanded my menu, attracted more customers, and connected with others who share my passion for building a stronger community.
Jane Doe
Sweet Treats Bakery

Take the Pledge: Invest in Russell’s Legacy

Join 300+ individuals and businesses committed to equitable investments. Sign now to:
Prioritize hiring Russell residents
Avoid speculative property buying
Donate 2%+ of project budgets to community funds

Stay Connected!

Sign up for our newsletter to get the latest updates on our wealth-building initiatives, inspiring success stories, and opportunities to get involved.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.