Investing in Russell. Investing in Promise.

Building wealth, preserving community, and creating opportunities in the Russell Neighborhood.

Support Our Work

By the Numbers: RPOP’s Rising Impact

Investing in People & Places of Russell, Louisville

75

Home Repairs

20+

Partners

20

Scholarships

25

New Homes Under Construction

Meet the People of Russell

Our residents are the heart of our community. Hear their stories of resilience, success, and promise.
Hip Hop Sweet Shop
People and Places of Russell
Brittany Hill-Whitehead
AMPED Business Accelerator
Leah Peale
RPOP Board Member and resident
Kristen Williams
Play Cousins Collective

People First: Russell’s Greatest Asset

Russell residents lead every decision — from board seats to street designs. Through workgroups, storytelling, and the Partnership Pledge, we’re co-creating a future where Black families thrive.
Resident-Led Workgroups
Community Ownership Models
Arts as Activism

Building Pathways to Homeownership

Learn about our investment on Elliot Avenue and how we’re creating new opportunities for families in the Russell neighborhood.

Community Voices

Get inspired by the journeys of the people who have blossomed with support from Russell: A Place of Promise programs
When I first signed up for the business accelerator program, I didn’t make the cut. I wasn’t discouraged, though. Shortly after, Cassandra sent me the link for the PROP Study Sessions — and this time, my input made the cut. That experience motivated me to stay connected and always check my email, because being part of the RPOP family has meant the world to me. Through RPOP, I’ve had the opportunity to learn more about the Russell neighborhood, CLT’s, co-ops, and community investment.

It has given me a new perspective on what it means to be connected to the Russell community.I am forever grateful for RPOP and for the opportunity to be part of making history, creating generational wealth, and helping open doors for the people who will come after me.
Margo Bryant
Russell resident

Community
Voices

Get inspired by the journeys of entrepreneurs who have grown their businesses with support from Russell: A Place of Promise programs
My journey to RPOP began through community involvement and living in the neighboring Shawnee community. As a Shawnee resident, I participated in a program that provided funding to the Shawnee Neighborhood Association, which deepened my understanding of the importance of resident involvement.

Through RPOP, I’ve learned more about Russell, CLT’s, co-ops, and community investment. I’m grateful to be part of the RPOP family and to support the work whenever I’m asked.
Verná Goatley
Louisville Metro Government-Human Relations Commission

Community
Voices

Get inspired by the journeys of entrepreneurs who have grown their businesses with support from Russell: A Place of Promise programs
Seeking working capital, I decided to enroll in the cohort. My journey to RPOP also grew out of my community involvement and living in the neighboring Shawnee community.

Ms. Theresa and Cassandra are amazing. Their dedication to bridging, supporting, and uplifting the community and small businesses is unmatched. I’m grateful to be part of the RPOP family and to support the work whenever I’m asked.
Benea Durrett
Russell Business Owner

Take the Pledge: Invest in Russell’s Legacy

Join 300+ individuals and businesses committed to equitable investments. Sign now to:
Prioritize hiring Russell residents
Avoid speculative property buying
Donate 2%+ of project budgets to community funds

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